Like other retail businesses, floors have their seasons that are busier than others. Are you prepared for the next peak shopping day? Landmark Interiors flooring products are a great option to stock when keeping up with all of your customers’ needs throughout the year.
Our team is available to help you choose the items you’ll carry as you prep for the busy selling season.
What Time of Year is Busiest for Flooring Sales?
While consumer behaviors will fluctuate throughout the year based on many factors, some of the busiest times of year for flooring retailers are:
Springtime after Tax Season
The spring is a popular time for many home renovation projects. Spring cleaning is upon us, and the kids are back in a routine at school after the holidays. This is a great opportunity for parents to renovate the home because the kids are out of the house.
Some homeowners also prefer to wait for a potentially sizeable tax refund to invest in larger projects around the house, like laying new floors. Early spring is also a good time for flooring installation because the weather is cooler, allowing the flooring time to acclimate to the home’s temperature and humidity.
The Fall Before the Holiday Season Begins
With fall comes holiday gatherings and people in and out of the home. Everyone wants their home to look its best. That’s why many homeowners begin flooring renovations in October, right before the holidays. This is also a good time for customers to take advantage of holiday sales or Black Friday deals since those happen earlier and earlier each year.
The New Year
Many customers looking for deals (or with gift cards to spend) will shop during the beginning of the new year. The new year is the time when many businesses are looking to move old products to make room for the latest flooring styles. This can lead to great deals for customers who are looking for a fresh start and result in a high sales period for your business.
Stocking the Flooring You Need to Succeed
As you prepare for the busy selling season, it’s important to ensure you have the product you need in stock. To do this, you’ll want to consider your distributor so you can maximize customer choice while optimizing your limited store space.
Our floor visualizer tool can offer a lot of help here. It allows customers to explore different styles and colors within a product line without stocking every item on-site. We work closely with our partnering retailers to ensure we deliver the full range of premium flooring products their customers want while helping them stay on top of trends.
Know the Right Questions to Ask
Even with the right products in stock, you’ll need to know how to quickly and accurately locate the right product for every customer. That means being able to ask the good questions. Some of our go-to questions are:
- Where will you use the flooring?
- What’s your ultimate design goal?
- How much traffic will the area get?
- Are you working with a designer?
You can learn more about important questions to ask customers searching for flooring in our blog post here.
Prepare for the Busy Selling Season with Landmark Interiors Products Today
As the holidays come and go, retailers should be prepared to help their customers find the right flooring for their homes or businesses. With the Landmark Interiors line of premium flooring products, you’ll be equipped to help your clients find the right options during the busy selling season. Become a Landmark Interiors dealer today.